With most services, renting a panel means a subscription: you pay a fixed amount from day one whether you had three orders that month or three thousand. Our maths works differently, and the gap is widest exactly at the start, when there's no turnover yet. Here's what lands on the invoice and what doesn't.
Volume sets the plan, not a subscription
There is no plan you pick by hand. At the end of a period the panel counts the orders that went through it and selects the tier from that number:
- Free — up to 100 orders a month, $0. Not a trial, a permanent tier.
- Starter — 101–1,000 orders, $12 a month.
- Basic — 1,001–10,000 orders, $25 a month.
- Growth — 10,001–100,000 orders, $40 a month.
- Scale — every further 100,000 orders, +$40.
This is the price of renting and running the panel, not of the SMM services themselves: you buy those from providers and sell them at your own prices, and the margin is entirely yours.
What counts as an order and what doesn't
Three rules add up to your billable volume.
- Only orders sent to third-party providers count. An order the panel fulfils through our own catalog is never billed — not the first one, not the ten-thousandth.
- Cancelled orders don't count. Faulty and refused orders won't push you out of the free tier. Subscription services often do the opposite and count everything that was created.
- Each panel is counted separately. The limit isn't shared across the account: with two panels, each is billed on its own volume, and a panel with a hundred orders stays free even if the other one moved to a paid tier.
Why orders through our catalog are free
No catch here, just plain economics. We earn on the margin of the services we sell as a provider, not on panel rent. If you buy from us, we've already earned — charging rent on top would be double-dipping. Rent only becomes payable for someone routing volume around us: then we get infrastructure load instead of margin, and that has to be covered.
The consequence is worth stating outright: work on our catalog and you never pay for the panel, however much you sell. That rule has no volume ceiling.
The plan floats both ways
The tier is recalculated every period from actual numbers. Volume up, tier up; volume down, tier down and you pay less. If a period has fewer than a hundred billable orders, it falls into Free and no invoice is issued at all — even if the plan was paid a month earlier.
For a seasonal business that's the whole point: a thousand orders in December puts you on Starter, eighty in February costs you nothing. A subscription would be charged either way.
Three worked examples
- 8,000 orders through our catalog and 60 through a third-party provider. Billable volume: 60. Free tier, no invoice.
- The same 8,000 orders, all through third parties. Billable volume: 8,000. Basic tier, $25 for the month.
- 1,200 orders created, 250 of them cancelled, all third-party. 950 count — Starter, $12.
You don't have to do this arithmetic to predict the bill: volume and current tier are visible in your account, and an invoice only appears once you pass Free.
Comparing it to a subscription
The fair comparison isn't the headline price but the cost of your first month and the cost of a bad month. On a $50 subscription, a first month with no customers costs $50, and a month when volume drops costs the same $50. Here the first month is $0, a weak month is $0, and payment starts once the volume is real. Every tier above Free is cheaper too: $12, $25 and $40 against $50 at the nearest alternative.
Wrap-up
The point of the model is removing the entry barrier. You can spin up a panel, brand it, attach a domain and providers and reach your first sales without paying rent once. After that you either work on our catalog and never pay for the panel at all, or move volume to third-party providers and pay by the numbers — from $12, and only for a month that actually had more than a hundred orders.
