The markup between the provider's wholesale price and your price to the customer is exactly what the panel earns. So pricing isn't a detail — it's the main profit lever. Let's approach it without guessing.
What the price consists of
- Wholesale. The provider's price per 1000 units.
- Markup. Your margin on top — usually from tens to hundreds of percent, depending on the service and competition.
- Payment fees. The payment method eats a share — build it into the price, not into a loss.
What markup to set
There's no universal number, but there's logic: the cheaper the wholesale and the more mass-market the service, the higher the percentage markup you can set (the customer still sees a low absolute price). On expensive services the percentage is lower, but the absolute profit per order is higher. Look at competitors' prices, but don't copy blindly.
Why dumping is a bad idea
Slashing prices to poach customers is a road to losses. You hit zero margin, there's no money left for support and quality, and customers who came for cheapness leave for the next price-cutter. Compete on quality, speed and refills — not on rock-bottom prices.
A worked example
Take a service your provider sells at one dollar per thousand followers. You set a retail price of two and a half dollars — a 150% markup. From that gap subtract the payment fee (2–5% on average) and factor in your failure rate: if every tenth order has to be refilled or refunded, real margin drops by roughly a tenth.
The result: you earn about a dollar twenty per thousand, not a dollar fifty. That's the number to keep in mind when comparing yourself with competitors — a list-price markup always looks prettier than the actual one.
Discounts, wholesale and minimum orders
- Turnover tiers. Regulars and resellers deserve a lower price — they bring predictable volume.
- Minimum order. Very small orders are eaten entirely by the payment fee; a threshold solves that.
- Top-up bonus. Works better than a straight discount: the money stays inside the panel and comes back as orders.
- Different margins by category. Cheap mass-market items tolerate a high percentage markup; expensive ones don't.
When to revisit prices
Pricing isn't a one-time setup. Revisit it when a provider's wholesale price changes, when you switch the provider behind a service, when refunds noticeably rise, and once a quarter as routine. Avoid sharp jumps: raise gradually and warn regular customers in advance — that keeps both the margin and the customer base.
Experiment while it's free
While the panel is within the free plan, you have no fixed costs to "cover" with your price. It's the perfect moment to test different markup levels and learn at which ones customers buy while the margin suits you.
